I'm not normally susceptible to advertising but the most recent road safety campaign in the UK has really affected me and impacted my behaviour behind the wheel.
In the advert a middle aged man stares in his bathroom mirror haunted by the image of the boy he killed while speeding. Later he spots the dead eight-year-old while taking a bus, when he gets to work the dead boy is under his desk; viewers then see the driver tormented as the boy's dead body lies alongside his bed as the man tries to sleep. The advert finishes with the slogan: "Kill your speed or live with it."
You can't get away from this advert as it also features on the radio - in the radio adverts young victims tell how their memories linger with the motorists who took their lives.
One says: "At the weekends, I'm there. On holiday I'm there, building sandcastles. I'm there beside his son. At night he tries to forget. But I'm always there. I'm the boy he killed five years ago because he was speeding. And now he has to live with it. Think."
I don't consider myself a dangerous or illegal driver but sometimes I am distracted or in a hurry, now every time I get behind the wheel this series of adverts haunts me and changes the way I drive.
Maybe the church ought to run a similar series of adverts to be played to congregations on a Sunday. It could run something like this: Everywhere the subject goes they are followed by a huge crowd of people – poor, ragged, abused, fat, thin, rich, black, and white – a whole cross section of society.
The voiceover could say something like "We're the people that went to hell because you were too timid to tell us about Jesus, we're the people who starved to death because you were too distracted to feed us, we're the children who were abused because you chose to look the other way, we're the trafficked people who were postituted because you didn't care…"
What might the slogan be?
Any suggestions?
Grace and peace, A
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